PNN
New Delhi [India], August 13: FlowerAura, a leading online gifting platform with India’s largest online Rakhi collection is thrilled to announce the launch of its exclusive Rakhi collection (https://www.floweraura.com/send-rakhi/gurmeets-favourite), endorsed by celebrated celebrities like Gurmeet Choudhary, Ashnoor Kaur, Ashi Khanna and Ruhaanika Dhawann. This collaboration marks a significant evolution in the e-commerce industry, showcasing the recent trend of celebrities not just endorsing campaigns but actively endorsing product lines. Their involvement brings a personal and authentic touch to FlowerAura’s Rakhi collection. (https://www.floweraura.com/send-rakhi).
In the current landscape, consumers seek more than just products; they desire connections and authenticity. Occasions where a celebrity’s involvement goes beyond traditional endorsement reflect a hands-on approach where their personal preferences and cultural insights shape an entire collection. This shift in celebrity endorsements signifies a deeper, more meaningful connection with the audience, enhancing trust and engagement.
“Gurmeet’s Favourite Rakhi Picks (https://www.floweraura.com/send-rakhi/gurmeets-favourite)” features a diverse range of Rakhis, which is a testament to the evolving role of celebrities in the e-commerce space. By actively participating in the product selection process, celebrities like Gurmeet bring authenticity and a personal touch that resonates with consumers.
Shrey Sehgal, CEO of FlowerAura, shares, “Embracing the trend of celebrity collaborations, we are excited to partner with such great actors for our Rakhi collection. This strategic move not only aligns us with the latest market trends but also sets us ahead by adding an element of authenticity and personal connection to our products. This collection is not just about Rakhis but about celebrating the bonds that make these occasions special.”
The market response to this collaboration with some of the biggest social media stars and celebrities has been overwhelmingly positive, with a surge in pre-launch buzz and social media engagement. Early customers have expressed their excitement and appreciation for the carefully curated Rakhis, reflecting the anticipated impact on sales.
Explore the collection at www.floweraura.com.
FlowerAura is a premier online gifting platform delivering Rakhi, flowers, cakes, gifts, and hampers to over 800+ cities in India and 30+ countries worldwide. With an extensive network of fulfilment centres, channel stores, and 75+ dark stores, FlowerAura ensures extraordinary celebrations. Accessible through its website, mobile app, retail stores, and popular e-commerce platforms, FlowerAura boasts a customer base of over 10 million, promising to exceed customer expectations with a vast collection of gifts.
Media Contact :
Suman Patra
suman.patra@FlowerAura.com
+91 96500 62220
Head – Product and Marketing
FA Gifts Pvt. Ltd.
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